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Five Ways To Make More Money In Business

Posted in May 1, 2012 by Gerry in Making More Money | No comments

In my post, Your Brand Isn’t What You Think It Is, I discussed the concept of what your brand really is. In the simplest terms your brand is:

The culmination of all the experiences that an individual has with your business.

It’s your job to influence what they think at every point along the way. By honing in on your valuable point of difference and communicating that in every touch point with your customers, you can build a strong business and a strong brand over time.

Great, but why is it a big deal?

There are five ways that building your brand will help you make more money, three ways that it will protect you from making less money and one way that it will help the success of your business snowball over time.

Your Brand Isn’t What You Think It Is

Posted in February 16, 2012 by Gerry in What's a brand? | One comment

Your brand isn’t what you think it is? How can I make such a claim? Who am I to tell you what your brand is? Excellent questions, and by the end of this article, it will be clear that your brand is never what you think it is…or what I think it is.

The idea of branding is many times misunderstood, even by many who call themselves branding experts. There are so many misconceptions out there that I was leery to include it in the title of my blog: What Big Brands Know. Why? Because a true brand strategy encompasses every part of your business. It’ not just a logo.

The One Thing That Matters In Business

Posted in December 27, 2011 by Gerry in What Matters in Business | No comments

The one thing that matters in business

Business isn’t as complex as we often make it. Big companies pay millions to external consultants, MBA students spend two years studying every part of business, big companies generate hundred page annual plans, and countless books are written each year on what you actually need to do to make more money in business.

Well, I earned my MBA, I’ve written an annual plan for a billion dollar brand, and I’ve been a consultant. During my career in big business, what I’ve really learned is that much of business can be simplified into one short statement: