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What are you known for?

Many of us compete in highly competitive, crowded, commoditized markets. Yet in every market, there are competitors who stand out and...

Go the extra mile for your customers. Great Branding

Tell them you went the extra mile…

Go the extra mile for your customers and then let them know you did. Today I had some extra time in...

Six Lessons From Goodwill Phil

Six lessons from Goodwill Phil This week I went to a Goodwill drop-off location near our house.  It’s not a store,...

I don’t agree with you!

I don’t agree with you! It’s nice when people agree with us. It’s comfortable. It makes us feel smart. It reinforces...

Listening to your customers is not good enough

Listening to your customers is not good enough. Customers today expect you to be listening and then making constant changes to...

Five Important Restaurant Strategies from a Surprising Man

There are lots of great restaurant strategies out there, but as you all know, the strategies only work if you actually...

14 Restaurant Start-Up Strategies

There are a few strategies you can use to super-charge your restaurant start-up success. You can use these strategies to elevate...

Who’s in Charge of your Brand?

Every organization, every person, every place, well…almost everything has a brand. Think about it – what’s the brand of Monday? How...

Customer Service is Dead, Customer Empowerment is Born

Well OK, customer service isn’t dead, but it’s been trumped. Great customer service is now the starting point, not the end...