Become the #1 Choice
in a Crowded Market
with Keynote Speaker Gerry O'Brion
FastSigns
Rheem
NAHB
Pella
GreatClips
Rockwell
Gerry O'Brion Unlocks the Power of Because
to close more sales in crowded markets
While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.
Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.
Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.
But most sales and marketing messages sound like fluff.
They Buy Your
Because
Closing the sale in a crowded market.
Available Now!
“Knocked it out of the park.”
"Gerry helped our franchisees understand what they need to do to continue to grow and prosper. He delivered a great keynote. He took the time with the executive team to customize the program for us. Gerry O’Brion, you rock!”
Catherine Monson | CEO, FASTSIGNS International
Keynotes
Virtual and In-Person Formats
Learn how to maximize influence, close more sales and drive more referrals. As a senior executive for billion-dollar brands, Gerry created strategies, innovations, and advertising that sold billions of dollars of soap, beer, and burgers.
Put that experience to work for your audience.
Multi-Company Workshops
Find Your Because
Join multiple executive teams for a one-day live workshop to implement the Because Framework. Unlock your Because and implementation plan with Gerry.
Private Company Workshops
Find Your Because
Bring Gerry or a Because Certified Facilitator to your company for an intensive, custom session. Create your Becauses and implementation plan with 100% focus on your team and your business.
New!
ONLINE COURSE
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Find your Becauses through this complete online course.
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Comprehensive video instruction from Gerry.
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Full workbook download.
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The popular live session now available online at your own pace.
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Get your team together to find your Becauses and change your future.
“We built our national sales meeting around Because.”
Thank you for the great keynote and all the preparation before the meeting. The meeting theme, built from your work, resonated with the team and I heard so many compliments. Even better, people were practicing how they will incorporate a Because and execute what they learned. Your work was impactful-can’t thank you enough!
Kim Albrecht | Senior Channel Manager, Rheem
BECAUSE CERTIFICATION PROGAM
BECOME A CERTIFIED BECAUSE FACILITATOR
Take your knowledge of the Because Framework to the highest level by becoming a Certified Because Facilitator.
- You want to facilitate the Because Framework as part of your work as a consultant or speaker.
- You want to implement the Framework across your organization.
- You are an agency who wants to implement the Framework with your clients.