Gerry O’Brion is the creator of the Because Framework of influence which is used by thousands of companies across the globe who compete in crowded, competitive markets.

The Because Framework is detailed in his book, They Buy Your Because – Closing the Sale in a Crowded Market which includes 45 case studies showing how the Framework has been used by companies in dozens of industries.

He started his career as an executive for billion-dollar brands like Procter & Gamble, Coors Light and Red Robin.

He is known for rolling out the blue mountains on Coors Light, an innovation that generated over $1 billion in incremental revenue for the brand.

Gerry teaches a powerful process to influence customers to buy from you vs. all their other options. His strategies work in any business regardless of whether they are B to B, B to C, have a large budget or small.

He has an MBA from the University of Michigan and a BBA from the University of Wisconsin. He served 8 years in the military.