Create Your Because Online

Unlock the Power of Because VIRTUALLY.

Clarify your message. Drive innovation. Close more sales.

Group 2

"You can't afford not to do this."

“You can’t afford not to work with Gerry. He will open up your mind and focus you on why people buy from you and what you can do to influence them.”

Mark Birk  | CEO, Quality Blacktopping

Quality Blacktopping

Create Your Because Online

A guided self-paced program that walks you through the complete Because Framework.

Create Your Because

Clarify messages, drive innovation, gain alignment.

Close More Sales

Maximize every customer interaction.

Collaborate with Your Team

Add as many participants as you want.


Go as fast or as slow as you'd like.

Instruction from Gerry

Complete with video instruction from Gerry.

Online Program Includes:

  • Full Because keynote address from Gerry to kick off your experience.
  • Video instruction from Gerry for each exercise.
  • A detailed workbook including complete descriptions of each exercise.
  • Register between one and six participants, additional available. Include your whole team.
  • Gerry’s proprietary One-page plan template.
  • Digital downloads of all materials.
  • Presentation PDF.
Group 4

“I accomplished more in the 3 days than I did in the previous 3 months.” 

Dave Westlake  |  President, Print Command




shows you how to create messages, innovation, and disruption to become the #1 choice in your market


Who are you influencing?

Specificity gives confidence, drives referrals, and gets results.

What are your insights?

What is the proof that you will deliver differently or better than your competition?

What is the outcome you are promising?

What's in it for them?

What is your Because?

What is the proof that you will deliver differently or better than your competition?

Innovate and iterate

Create your Because if you don't have one.

Create your Because Platform

Tie together your insights, outcome, and Because to close the sale.
Because Platform

Execute across every decision point

Insert your because everywhere you need to influence, drive a decision and close the sale.

Click to register you and your team.

Choose the Solopreneur program to complete the Because Online Workshop by yourself.

Choose the Workshop In A Box to facilitate a workshop with your whole team.

050323 PICZ - PORTRAITS-1514
Live facilitation by an expert Because facilitator is available starting at just $5,000.

Reach out to us to discuss having expert facilitation including pre-work, live facilitation and a post-report including results and action plans.

the because framework will


Increase your influence


Drive more referrals


Close more sales


Increase customer trust


Align your organization


Deliver consistent messages


Increase innovation


Improve decisionmaking


Simplify your marketing


Streamline prospecting


What Makes the Online Because program so great?

  • BECAUSE you’ll complete the framework as fast or as slow as you like.
  • BECAUSE you’ll receive detailed video instruction from Gerry.
  • BECAUSE you’ll have the option for live coaching directly with Gerry.
  • BECAUSE you can collaborate with as many team members as you want (contact us to register more than six.
  • BECAUSE you’ll receive digital copies of all the resources used.
  • BECAUSE your team will collaborate and align on your future.

Gerry O'Brion Unlocks the Power of Because

to close more sales in crowded markets

While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.

Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.

Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.


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