The Framework is the intersection of age-old advertising strategies and the science of decision-making, applied to today’s toughest marketing and sales challenges.
It draws from billion-dollar brand strategies, Harvard research, and Nobel laureate work on influence, but results in practical application.
In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe.
Gerry O'Brion Unlocks the Power of Because
to close more sales in crowded markets
While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.
Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.
Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.