Keynote 1

Becoming the #1 Choice in a Crowded Market

Use the Power of Because to stand out in the sea of sameness and close more sales.

Keynote 1

Becoming the #1 Choice in a Crowded Market

Use the Power of Because to stand out in the sea of sameness and close more sales.

"He just knocked it out of the park."

Chip George  | CEO, Comfort Research

Becoming the #1 Choice in a Crowded Market

Use the Power of Because to stand out in the sea of sameness and close more sales.

This thought provoking keynote delivers a powerful framework that shows attendees how to produce more referrals, align their organizations and close more sales. Gerry engages the audience with fun, engaging case studies that demonstrate the framework.

The presentation combines ideas from marketing, brain science, and economics to demonstrate how people make decisions and how to influence those decisions. The framework is powerful enough to create game-changing strategies but simple enough that every attendee can use it to accelerate results.

This keynote is ideal for CEOs, business owners, franchisees, and sales teams who want to generate more referrals, close more sales, and become the #1 choice in crowded, competitive, commoditized markets.

The Audience Will Leave With:
  • The Because Framework of Influence.
  • Four steps to becoming the #1 choice in their marketplace.
  • Strategies for navigating disruptive change.
  • A proven game plan for creating passionate and vocal fans.

Gerry O'Brion Unlocks the Power of Because

to close more sales in crowded markets

While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.

Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.

Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.

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