Keynote 2


Use the Power of Because to attract and keep A-players.

"The value was immeasurable."

"He just came in and knocked it out of the park for us. It was a great education for us. The value was immeasurable.”

Jeff Linville  | President & CEO, Taco John's

Hiring and Retaining Employees in a Competitive Market

Use the Power of Because to attract and keep A-players.

Simple strategies for filling your business with top talent

In the past couple of years hiring has skyrocketed to the #1 challenge for business owners. The unemployment rate is the lowest it’s been in 15 years, and the next generation of employees views the workplace differently than their parents did.

Success in hiring takes a different approach today than it did 10 or 15 years ago. Some businesses have no problem attracting talent, while others are chronically understaffed. There are a few strategies that make the difference.

This presentation includes strategies to find talent, hire the best, train them and keep them engaged. You’ll learn 10 ideas you can implement now. The presentation will show how to attract new employees, and strategies for motivating and retaining A-players.

Great businesses are not built by chance – it’s a formula. Gerry O'Brion spent years learning why some businesses thrive, while others fail. Gerry was an executive for billion dollar brands at P&G, Coors Light, Quiznos and Red Robin.

The Audience Will Leave With:
  • Simple strategies to find, hire, train and retain top talent
  • 10 hiring and retention ideas you can implement right now.
  • Strategies for motivating and engaging your best staff.

Gerry O'Brion Unlocks the Power of Because

to close more sales in crowded markets

While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.

Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.

Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.


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