But most sales and marketing messages sound like fluff.
Keynote 1
Becoming the #1 Choice in a Crowded Market
Use the Power of Because to stand out in the sea of sameness and close more sales.
FastSigns
YPO
EO
Rheem
NAHB
Pella
GreatClips
Rockwell
FastSigns
YPO
EO
Rheem
NAHB
Pella
GreatClips
Rockwell
The Framework is the intersection of age-old advertising strategies and the science of decision-making, applied to today’s toughest marketing and sales challenges.
It draws from billion-dollar brand strategies, Harvard research, and Nobel laureate work on influence, but results in practical application.
In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe.
"He just knocked it out of the park."
Chip George | CEO, Comfort Research
Becoming the #1 Choice in a Crowded Market
Use the Power of Because to stand out in the sea of sameness and close more sales.
This thought provoking keynote delivers a powerful framework that shows attendees how to produce more referrals, align their organizations and close more sales. Gerry engages the audience with fun, engaging case studies that demonstrate the framework.
The presentation combines ideas from marketing, brain science, and economics to demonstrate how people make decisions and how to influence those decisions. The framework is powerful enough to create game-changing strategies but simple enough that every attendee can use it to accelerate results.
This keynote is ideal for CEOs, business owners, franchisees, and sales teams who want to generate more referrals, close more sales, and become the #1 choice in crowded, competitive, commoditized markets.
The Audience Will Leave With:
Gerry O'Brion Unlocks the Power of Because
to close more sales in crowded markets
While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.
Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.
Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.