Multi-Company Workshop

Unlock the POWER OF BECAUSE in one day alongside other companies.

Clarify your message. Drive innovation. Close more sales.

Multi-Company Workshop

Unlock the POWER OF BECAUSE in one day alongside other companies.

Clarify your message. Drive innovation. Close more sales.

Petr K

“Definitely highly recommend.”

Peter Kozodoy  |  Founder, Chief Strategy Officer, GEM Advertising

create your

Because

workshop

Join multiple executive teams for a one-day live workshop to implement the Because Framework.

Create Your Because

Clarify messages, drive innovation, gain alignment.

Close More Sales

Maximize every customer interaction.

COACHING FROM GERRY

Work with Gerry in-person.

COLLABORATE WITH EXECUTIVES

Gain insights from other top executives.

The

Because

Framework

shows you how to create messages, innovation, and disruption to become the #1 choice in your market

1

Who are you influencing?

Specificity gives confidence, drives referrals, and gets results.
Who
2

What are your insights?

What is the proof that you will deliver differently or better than your competition?
Insights
3

What is the outcome you are promising?

What's in it for them?
Outcome
4

What is your Because?

What is the proof that you will deliver differently or better than your competition?
Because
5

Innovate and iterate

Create your Because if you don't have one.
Innovate
6

Create your Because Platform

Tie together your insights, outcome, and Because to close the sale.
Because Platform
7

Execute across every decision point

Insert your because everywhere you need to influence, drive a decision and close the sale.
Execute
Group 1

“It was so helpful to have the outside perspective.”

Liz Reitman  |  Founder/Principle, Reit Design.

Your Registration Includes:

  • Workshop registration includes two people. Add as many as four more to bring the whole team.
  • Real time coaching directly from Gerry.
  • Full Because keynote address from Gerry to kick off the day.
  • Detailed workbook including complete descriptions of each exercise.
  • Gerry’s proprietary One-page plan template.
  • One-page Because framework template.
  • Digital downloads of all materials.
Group 3-min

What Makes the Multi-Company Workshop so great?

  • BECAUSE you’ll work directly with Gerry.
  • BECAUSE you’ll begin to use the framework in just one day.
  • BECAUSE it is the most cost effective way to work with Gerry.
  • BECAUSE you’ll receive digital copies of all the resources used.
  • BECAUSE you’ll clarify your message and close more sales.
  • BECAUSE your team will collaborate and align on your future.

Upcoming Workshops:

aNAHEIM

November, 2024

INDIANAPOLIS

April 2025

GREENSBORO

May 2025

SAN DIEGO

June 2025

Contact GERRY to create a multi-company workshop in your area.

Gerry O'Brion Unlocks the Power of Because

to close more sales in crowded markets

While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.

Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.

Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.

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