Thank you for being part of the journey of the Because Framework. For people who have hired me, been in my audiences, or signed up for my list, I'll be posting Because resources here as we launch the book.
Click the image(or HERE) to download the PDF.
Click the book (or HERE) to download the PDF.
(and how you can use your Becauses to close more sales)
(and how you can use your Becauses to close more sales)
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From his foundations at P&G to rolling out the blue mountains on Coors Light, Gerry has influenced millions of customers to buy. They Buy Your Because makes his strategies accessible to everyone.
If you own a business, you owe it to yourself to read this book.
Jim Taylor | President
Sonic, America’s Drive-In
The Because Framework will help you transform insights into what customers value and identify innovations you can create that your competitors simply can’t or won’t.
A terrific read with numerous examples illustrating key concepts.
I couldn’t put it down.
Ken Gray | Former Director of Innovation
Caterpillar
Gerry once again hits the ball out of the park. They Buy Your Because provides practical, actionable insights that will help you understand your customers, provide more value, and grow your business.
An indispensable guide for leaders seeking to leverage Gerry’s wealth of experience building big brands.
Rob Goggins | President
Great Clips
Gerry is a master at simplifying value propositions into easy to understand Because statements. Working with Gerry helped us create a common language across our global organization.
This book is worth your time.
Robin Kilbride | President and CEO
Smithers-Oasis Company
the because framework will
01
Increase your influence
02
Drive more referrals
03
Close more sales
04
Increase customer trust
05
Align your organization
06
Deliver consistent messages
07
Increase innovation
08
Improve decisionmaking
09
Simplify your marketing
10
Streamline prospecting
SIGN UP to be notified when new resources from They Buy Your Because are posted here.
Sign up to be notified when the book launches.
Keynotes
Virtual and In-Person Formats
Learn how to maximize influence, close more sales and drive more referrals. As a senior executive for billion-dollar brands, Gerry created strategies, innovations, and advertising that sold billions of dollars of soap, beer, and burgers.
Put that experience to work for your audience.
Multi-Company Workshops
Find Your Because
Join multiple executive teams for a one-day live workshop to implement the Because Framework. Unlock your Because and implementation plan with Gerry.
Private Company Workshops
Find Your Because
Bring Gerry or a Because Certified Facilitator to your company for an intensive, custom session. Create your Becauses and implementation plan with 100% focus on your team and your business.
Gerry O'Brion Unlocks the Power of Because
to close more sales in crowded markets
While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.
Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.
Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.