book RESOURCES
Thanks for reading the book!
All the resources mentioned in the book are here. You'll find everything you need to find your Becauses and implement them in your company.
Work with Gerry, a Because Certified Facilitator, or on your own through the online course. Get started with simple worksheets, the full workbook used in live sessions. Let us know how it's going!
find YOUR BECAUSES
ON YOUR OWN
GETING STARTED WORKSHEETS
The six-page worksheets walk you through the process to use the Core Four questions to begin finding your Becauses. Use it with your whole team. The worksheets have been used by thousands of companies to get started with the Because Framework.
Digital Download.
$10
FULL WORKBOOK
This is the full 38-page workbook used by Gerry and his team in every live Because Workshop. It includes detailed instructions for all seven steps of the Because Framework, best practices, and pitfalls to watch out for. It includes details about "universal" insights, innovation and execution.
Digital Download.
$275
ONLINE COURSE
The most complete, comprehensive way to implement the Because Framework in your company. Includes the full Because Workbook and in-depth video instruction from Gerry every step of the way. Options available for teams of one to teams of hundreds.
Live, virtual instruction from Gerry or his team can be added.
Starting at $975
Keynotes
Virtual and In-Person Formats
Learn how to maximize influence, close more sales and drive more referrals. As a senior executive for billion-dollar brands, Gerry created strategies, innovations, and advertising that sold billions of dollars of soap, beer, and burgers.
Put that experience to work for your audience.
Multi-Company Workshops
Find Your Because
Join multiple executive teams for a one-day live workshop to implement the Because Framework. Unlock your Because and implementation plan with Gerry.
Private Company Workshops
Find Your Because
Bring Gerry or a Because Certified Facilitator to your company for an intensive, custom session. Create your Becauses and implementation plan with 100% focus on your team and your business.
From his foundations at P&G to rolling out the blue mountains on Coors Light, Gerry has influenced millions of customers to buy. They Buy Your Because makes his strategies accessible to everyone.
If you own a business, you owe it to yourself to read this book.
Jim Taylor | President
Sonic, America’s Drive-In
The Because Framework will help you transform insights into what customers value and identify innovations you can create that your competitors simply can’t or won’t.
A terrific read with numerous examples illustrating key concepts.
I couldn’t put it down.
Ken Gray | Former Director of Innovation
Caterpillar
Gerry once again hits the ball out of the park. They Buy Your Because provides practical, actionable insights that will help you understand your customers, provide more value, and grow your business.
An indispensable guide for leaders seeking to leverage Gerry’s wealth of experience building big brands.
Rob Goggins | President
Great Clips
Gerry is a master at simplifying value propositions into easy to understand Because statements. Working with Gerry helped us create a common language across our global organization.
This book is worth your time.
Robin Kilbride | President and CEO
Smithers-Oasis Company
BECAUSE CERTIFICATION PROGAM
BECOME A CERTIFIED BECAUSE FACILITATOR
Take your knowledge of the Because Framework to the highest level by becoming a Certified Because Facilitator.
- You want to facilitate the Because Framework as part of your work as a consultant or speaker.
- You want to implement the Framework across your organization.
- You are an agency who wants to implement the Framework with your clients.
Tell me more about Because Certification
They Buy Your Because
Would you like They Buy Your Because for the whole team or the whole company?
Want one customized to your company or industry?
Reach out and let us know what you need.
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Gerry O'Brion Unlocks the Power of Because
to close more sales in crowded markets
While at P&G, Coors and Red Robin, Gerry led strategy and advertising development that sold billions of dollars of soap, beer and burgers. On the Coors Light brand, Gerry helped launch innovations that grew the brand by $250 Million.
Gerry’s Because Framework has been presented to over 50,000 CEOs, business owners, franchisees and sales teams.
Work with Gerry to unlock the power of Because for your industry or company to become the #1 choice in your market.